Consumer promotions appear out of the blue sky with no rhyme or reason and can really fill up your frequent flyer account quickly and inexpensively. As companies struggle to improve their market share or the image of their product, they will try some crazy things to be noticed. Frequent flyer miles given as bonuses catch everybody’s eye.
I’ve told stories about waffles and drink cups, magazines, and discount vouchers. There are many more consumer promotions, some that worked well for the company and some that are terrific for the collector. The great promotions are good for both parties. Other products that have had frequent flyer mile bonuses include Emmi cheese wheels, Dannon water, Healthy Choice pudding cups, and Nutragrain bars. There are many, many more, some running right now I’m sure. My all time favorite and weirdest was the Bosley Hair Restoration Clinic.
In 2008, if you scheduled and attended a free initial consultation at a Bosley Hair Restoration Clinic you were awarded 20,000 Delta Airlines miles. The 20-minute consultation was professional and painless. Men with full heads of hair, women and children over 18 all took advantage of the offer. I found out that I was thinning in front (like I didn’t know), and it could be resolved in one sitting for a mere $11,000 approximately. And, if I acted now, I would receive an additional 150,000 Delta miles after paying for the treatment.
The gal at the Bosley reception desk said that the endeavor was very successful for their office as they had people arriving for consultations all day, every day during the promotion.
The point to be made here is that you are surrounded by opportunities to travel very well at very reasonable prices if you just keep your eyes open. And if you don’t have time to keep current with the latest promos, at least subscribe to a travel blog or two that will watch the market for you.
[Image via Getty]